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Great by Choice (Jim Collins and Morten T. Hansen)

3 out of 5 stars

Cut to the Chase:
This is an interesting look into some companies that have thrived throughout the sometimes chaotic economic ups and downs of recent years. Similar to what he has done in his past works, Collins (working with Hansen here) researched a variety of companies and then chose the ones that significantly outperformed their peers despite similar circumstances and starting points. The book focuses on the set of companies that succeeded despite uncertain environmental influences and conditions.  If you’ve read other works by Collins, it has a similar feel and ring — with a lot of well told/interesting anecdotes followed by seemingly boiled down, bare bones advice and to-dos. It’s an interesting read, though a little repetitive compared to Collins’s past works.
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Good to Great: Why Some Companies Make the Leap… and Others Don’t (Jim Collins)

3.5 out of 5 stars

Cut to the Chase:
A well-written synopsis of 11 “great” companies and some of their similar characteristics, this is a fun, quick read that is great in terms of party trivia and information… but it’s tougher to judge if you’re looking for more of a business how-to.  Partially, it has aged poorly — many of the companies selected have since had meltdowns of epic proportions (for example: Fannie Mae, Circuit City), and the “how to” part of the book feels generalized and far more subjective than the methodology/selection criteria would have you believe. Still, you’ll learn quite a few fun facts about how some of these business started and/or converted to become the giants they are today.
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