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Great by Choice (Jim Collins and Morten T. Hansen)

3 out of 5 stars

Cut to the Chase:
This is an interesting look into some companies that have thrived throughout the sometimes chaotic economic ups and downs of recent years. Similar to what he has done in his past works, Collins (working with Hansen here) researched a variety of companies and then chose the ones that significantly outperformed their peers despite similar circumstances and starting points. The book focuses on the set of companies that succeeded despite uncertain environmental influences and conditions.  If you’ve read other works by Collins, it has a similar feel and ring — with a lot of well told/interesting anecdotes followed by seemingly boiled down, bare bones advice and to-dos. It’s an interesting read, though a little repetitive compared to Collins’s past works.
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Posted in Nonfiction