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The Enchantment Emporium (Tanya Huff)

3 out of 5 stars

Cut to the Chase:
The Enchantment Emporium is a female-centric contemporary urban fantasy novel with a smattering of disturbing sex and mild violence.  I’m a little conflicted about how to rate this novel because, while it is imaginative and decently written, I also found it to be disturbingly sexist in a way that made me uncomfortable.  Quite a bit of content in the novel made me uncomfortable actually, from sex with cousins being a common occurrence to the protagonist’s family basically claiming, then “owning” people at their whims.  The setting is quite unique, even though the author uses a lot of common urban fantasy elements.  The plotting is fairly straightforward but wasn’t especially predictable and didn’t drag anywhere significantly.  The characters were a bit weak, but distinct enough that you at least felt like they had a personality, with the exception of the love interest.  I really can’t think of anything that had a similar feel to the one depicted in The Enchantment Emporium and that is for me a very good thing in a genre that is supposed to be about imagination and escapism.  In the end, I decided that this is one of the better more female oriented urban fantasy books I have read, and the fact that it made me uncomfortable probably broadened my horizons and at least gave me some things to think about, so I would recommend this book to urban fantasy fans but would forewarn them that their might be some disturbing elements.
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